5 free email marketing tools to boost performance

Copywriting Tools

The Hemingway App

If you sometimes get bogged down writing copy and wonder if you are getting too technical or just being long winded getting to the point simply plugin your copy and the app with tell you when you are using too many words or getting too technical

If you are talking about your own product or service, it’s easy to lose track and because you know what you are talking about you can make the mistake that your reader also knows all the terminology when they most likely don’t so a great tool to have in the locker

Simply copy your text and paste it in the app

Help and support


This is a great free community where you can find some really switched on folk who know the inside and out of all things email marketing

If you have any issue or need answers simply post your question and get an amazing service for free

Email HTML Preview

Litmus Puts Mail

Great tool to check out what your email will look like in different email clients, simply add up to 10 URLs and see a fully functioning preview of your email

Need to know what your email will look like in the inbox? Litmus PutsMail lets you enter your HTML, subject line and desired recipient addresses (up to 10) to see a fully functional preview of your campaigns.


Raven URL Builder for Google Analytics

Tracking can be very difficult to master and even more difficult to set up if you are not tech savvy

Whilst Google anyliics has slowly become more user friendly it is still vitally important to know exactly where the traffic and sales came from

Knowing the exact source of traffic helps you focus your marketing efforts on what’s working and helps you improve what’s not working too well

The URL Builder makes it super easy to tag the links you use in your email campaigns with custom variables to see how much traffic each is driving compared with other channels promoting the same links

Social sharing


Ryan solutions is actually a hotel marketing tool, but they have a fantastic link building tool for social sharing across multiple networks

We all know the importance of social sharing and this tool allows us to add a link in our emails to share the content with multiple sites with pre-populated text

You could send out a weekly or monthly newsletter to share or a round up of the last 2 weeks emails which is can get loads of additional clicks to your content and all for free with no additional work and if you make sure you use the raven URL builder you can see exactly where the extra traffic came from

I hope you take a minute to check these tools out in more detail, they will help you increase engagement and boost your conversions but remember the sigh of a professional email marketer is to test test and then test so good luck

A marketers guide to blacklists

What is a black list

Domain Name System Blacklists, also known as DNSBL's or DNS Blacklists, are spam blocking lists that allow a website administrator to block messages from specific systems that have a history of sending spam.

 As their name implies, the lists are based on the Internet's Domain Name System, which converts complicated, numerical IP address such as into domain names like example.net, making the lists much easier to read, use, and search.

If the maintainer of a DNS Blacklist has in the past received spam of any kind from a specific domain name, that server would be "blacklisted" and all messages sent from it would be either flagged or rejected from all sites that use that specific list.

Not all Blacklists are equal

With over 300 publicly available blacklists, it’s no wonder good senders keep close eyes on their IP and domain activity. Public blacklists are created by large, trustworthy companies, as well as small, independent networks. Since anyone can create a blacklist, they don’t all have the same impact on deliverability. Mailbox providers and filtering companies do not leverage inbox placement on every blacklist. They typically combine data from various public blacklists, as well as data from their own networks, to determine your credibility as a sender.

Email marketers often associate blocking with being blacklisted. It’s important to note that blacklist providers are not the ones blocking your mail—it’s the mailbox provider leveraging your blacklist status that blocks your mail.

 If a blacklist resulted in a block, focus on the potential causes for the listing. Blacklisting is most often caused by poor list quality and end-user complaints.

There are two types of blacklists: IP address-based and domain-based.

IP-Based: Real-time Black Lists (RBL) and Domain Name Server Black Lists (DNSBL) are lists of IP addresses whose spam status changes in real-time.

Mailbox providers check these blacklists to see if the sending server is managed by a sender who allows others to connect and send from their system (open-relays).

They also check for known spammers or mailbox providers that allow legitimate spammers to use their infrastructure.

Any good sender’s reaction to a blacklisting is to request removal immediately. Note that this can often harm more than help. If a sender continuously requests removal without making the necessary changes, they run the risk of having all further requests automatically rejected.

Blacklist Removal Process

Determine why you are listed

Each blacklist has their own listing criteria that may include technical listings, policy listings, and evidence-based listings.

Technical listings are those that occur mostly from mail server configuration issues such as missing or incorrect reverse DNS records, missing on incorrect banner greetings, and mail servers operating in IP address space that an ISP has specified that mail servers should not be operating in.

 Policy listings are those based on an operator that does not wish to receive email from certain countries, or ISPs, or has a history of not honouring unsubscribe requests.

 Evidence based listings are those where the operator has received direct (or indirect) evidence that an IP address has been involved in sending unsolicited emails.

You'll need to visit the blacklist's website and perform a lookup on the specific IP address. Most blacklists will provide general listing reasons but will not provide access to the email addresses the spam was sent to.

Resolve the underlying issue(s)

Once you have determined why an IP address has been listed you can begin your internal process of resolve the issue.

 This is a good time to confirm that your network, mail server, and computers are properly configured. Common resolutions include: fixing forward and reverse DNS records, STMP banners, scanning all machines on the network for viruses, patching operating systems, configuring routers more securely, and enforcing strong passwords.

Follow the blacklist removal process

After you have fixed the issues you'll need to go back to the blacklist's website and follow their specific removal process.

Self-Service Removal

Some blacklists have a self-service removal feature. These generally allow for near immediate removal from the blacklist. Be sure that you've resolved the issue before doing this. When an IP address gets listed again after removal the process can become more difficult.

Time Based Removal

Most blacklists do not offer self-service or manual removal. They have a process that runs that will automatically remove low-level listings within a week or two. If the IP address has been involved in sending spam multiple times or in high volumes this process may take longer.

Things to keep in mind when contacting a blacklist operator

Blacklists are legal in most countries.

There is no point in threatening legal action against blacklists. Courts have ruled numerous times that they are legal. The blacklist is not preventing you from sending mail. The operator of the receiving mail server has made a person choice to consult a third party before accepting email from them. When all else fails contact the receiver's mail administrator over the phone to attempt to resolve the deliverability issue.

Don't lie.

Don't tell the operator you've resolved the problem when you haven't. If you lie that you've resolved the issue and it happens again they will likely not talk to you anymore.

Keep it polite and professional.

When you are having difficulty in removing a listing let them know what you are trying to do to resolve the issue. The more professional you are with them the more they'll be willing to help you resolve the issue. They are trying to stop people from receiving spam, not trying to keep you from legitimate non-spam correspondence.

To run a check on all of the major blacklists click the link below, it is a good idea to save this link and run a quick check every couple of weeks to ensure you keep your domain and IP in tip top order


InboxingPro provides a complete email marketing solution and is the only cloud-based autoresponder to pass the Google test and send email campaigns as a trusted sender

Latest APP Update (GDPR)

We have just completed a major system update to help provide even more flexibility and become GDPR compliant

We will be providing more information on how to get the most out of some key features over the coming days but below you can see our change log which details each change

The most significant additions are to the custom fields which now provide options to add consent to send marketing emails and you can choose between text fields and drop downs

To help understand the information this is what each tag means below

[ADD] New feature added

[BUG] Bug found and fixed

[CHG] Either changed function or improved it

[IMP] Improved performance

[ENH]  Enhancement to existing feature

[ADD] - The "Use for" from delivery servers has been added

[ADD] - Added separate views for Regular and Autoresponders

[ADD] - Added ability to sort Regular and Autoresponder campaigns

[ADD] - Added checkbox fields for forms

[ADD] - Added description text area for all list custom fields

[ADD] - Added consent checkbox fields for forms

 [ADD] - Plain text only campaigns will render in html mode for the web version

 [BUG] - Fix a bug where campaign queue tables wouldn't be populated for autoresponders

[CHG] - "Email blacklist suggestions" have now become "Block email requests"

[CHG] - When submitting data at "Block address" page, subscriber will get a confirmation email and the email will be blacklisted automatically upon confirmation

 [ENH] - The translate command will now preserve the translated strings existing in the translated files

 [ADD] - Added PHP info from CLI to backend > misc > php info

[ADD] - Added ability to add extra tags per campaign basis

[ADD] - Added customer export ability for account, api keys, bounce/fbl/delivery servers, email box monitors, campaigns, campaign tags

[ADD] - Added customer export ability for lists, messages, sending domains, tracking domains, suppression lists, templates, template categories 

[ADD] - Added Email Lists export ability

[ADD] - Added ability to export subscriber profile per list

[ADD] - Added ability to export campaigns sent to a subscriber

[ADD] - Added a new delivery server type, postmastery (https://www.postmastery.com/)

[ADD] - Added the "name" attribute for campaign templates

 [IMP] - Improved delivery servers quota checks, now they are very strict with a very small leeway

 [ADD] - Added "Last 7 days subscribers activity" graph for each list

[ADD] - Added ability to create a campaign only for a single subscriber

 [ADD] - Added PostMark delivery server type

 [ADD] - Added ability to take List Subscriber Actions into consideration in import too

 [ADD] - Added ability to select the subscriber status when copy emails into a list from another list

 [ADD] - Added ability to resend campaign stats after 24 hours too

We are committed to improving the app and we are constantly working on festures to help you get even better results