It doesn’t really matter what product or service you sell online; the key metrics are the same and we should always start with building a list of targeted prospects
In this post I am going to highlight the best practice to build your list and generate revenue with the gold standard being you make more profit from the front-end funnel and back end follow up campaigns than the cost of the traffic and you have a very profitable long-term business
This should be the focal point of your marketing efforts and set up correctly you can capture the visitor’s email and then direct them to whatever page or offer you wish, and this provides the best ROI on your marketing spend
The key to building a list is to make sure you monetise the traffic
There are various ways to monetise your traffic, you can promote affiliate offers or create your own products and providing you build a high converting front end funnel and strong back end follow up, you should be able to make a profit from paid traffic which is the ultimate aim because you are then building your list for free
List building as an affiliate marketer
If you want to promote an affiliate offer many new markers send traffic directly to the vendors sales page which can be very costly and result in low conversions
To maximise revenue, always send your traffic to a review page of the offer you are promoting and collect the email to qualify for the bonus
Get review access as soon as possible from the vendor, if you are new provide as much info as possible so the vendor can see how you intend to promote and what sort of traffic you will be sending
The last thing any vendor wants is a lot of junk traffic because the conversion stats are all important to recruit other affiliates during the launch
It is also a great idea to create the bonus page frame work using the sales page or JV page graphics and headlines first before contacting the vendor because most will appreciate the effort and give you access
Do this as early as possible so you can go through the product thoroughly and create a review which can be a video or PDF
Always make sure you go through the entire product and provide a truthful review, it can take months to build up trust with your list of subscribers and 1 inaccurate review to destroy it
How to create a bonus
Providing good bonuses will increase your conversions but spend time going through the product to find something that could possibly be improved, generally an info product will address 1 key issue so find a weakness and base the bonus products on the missing piece of the puzzle
So, for example, you could be promoting an email marketing training course which covers how to get the most of out your emails but may not provide much in terms of how to get visitors to your website
Your review and bonus could point this out and address the issue with a related traffic product
If you are starting out chances are you will not have any of your own products but you can find some really great products that you can brand and sell or giveaway as your own and our own Plr profits club provides a product portfolio of over 2000 products you can sell and giveaway and we add 40 new products each month so a great resource to have
Other ways to build your list
If you have a blog (and you should have) add a signup offer in the sidebar or add links to the footer of your post linking to a paid offer, so for example you could say if you enjoyed this post you can find the top 3 advanced strategies etc on the link below
Forums and social media posting
Create accounts on the most popular forums in your niche and find questions or problems that have been posted that you can answer, if you don’t know the answer go and research it and you can add a link in your signature back to your blog and this method can be applied using all of the popular social media platforms
You will be amazed at the amount of quality traffic this method can provide even spending 20 minutes per day
The importance of top-quality Lead magnets
A lead magnet is something you give the visitor in return for their email address
Critically important to always provide high value content both as free content and paid offers
Gone are the days of throwing together a 7-page report, now we need to provide real value to get the visitor to give you their real email address
Make sure you provide a related offer based on the traffic you are generating, if you are promoting a list building product, its essential to provide a free report, video training or some related resource to list building for maximum conversions rather than a random offer which may be focused on another niche like social media etc
Always use a bridge page after the signup on the squeeze page
This is key to your conversions but also sets the scene and manages expectations for your new subscriber
A bridge page should give the new subscriber more information on what they can expect and when and how they will receive the gift they have signed up for
You can create a text page with graphics providing the info or create a short intro video
This is essential if you are sending the new subscriber to a one time offer or upgrade offer (and you should be)
Think about it for a minute, you have a brand-new subscriber that doesn’t know you and they have signed up to get your free offer
You obviously don’t mention on the squeeze page that you are going to send them to an offer before they get the free gift so guess what happens when they land on a paid offer? They are not too pleased, and a high percentage may well unsubscribe
Using a bridge page is designed to inform and educate the subscriber so they are fully aware of the process, you can tell them exactly how and when the free offer will be delivered but before that take a look at this offer on the next page because it could short cut the whole process, save money, or what ever reason you feel is appropriate in relation to the new offer you are presenting
Always use a trip wire offer
Once you have captured the lead and pre-sold on the bridge page, the offer you are going to send them to is know as a trip wire offer
A trip wire offer is simply a high value product with a low cost, I like to use an offer that may be an 8-part video training related to the free offer they just signed up for and typically I price this product less than $5 which may normally sell for $17 - $27
The aim here is to convert as many cold subscribers to buyers with offers that should just be too good to miss
The value to you of a buyer can be 100 times more profitable than a subscriber so its key to work hard to convert as many free subscribers to buyers as possible
This process should be repeated with different offers sprinkled in amongst great free content in your follow up autoresponder campaigns until the subscriber finds an offer they can’t resist and becomes a buyer
Setting up your autoresponder
You will create a new list for your new subscribers and these leads are cold leads, they don’t know you and you need to spend some time providing genuine value and information that can help your new subscribers achieve whatever they are trying to do based on the niche you are in.
Over time you should achieve the “know, like and trust” status and this process gives you a far greater chance to make a sale and build up a long-term relationship
Segment your lists
Its key to segment your lists based on interests or products, so you can better target both paid offers and free content
Create as many free front end offers as you wish, add 1-2 personal follow up messages related to the actual free content and then set the autoresponder to automatically move the subscribers to a master prospects list so you never duplicate messages
Create a buyers list per product
Automate the lists so once a subscriber buys a product they are automatically removed from the prospects list and added to the buyers list and the buyer then starts on a new pre-loaded follow up campaign
Make sure the autoresponder removes any bounced emails, so you maintain the best sending reputation for better Inboxing
If you are using an autoresponder you should have the features included to automate all of these systems, if your autoresponder does not offer this amount of flexibility or automation take a look at InboxingPro here
This is our own cloud-based autoresponder with over 3000 customers using it for all their email marketing campaigns, it provides a total end to end solution and with no monthly fees
The one thing all successful marketers have in common is they are all product creators, and some seem to crank out products almost on a weekly basis
The secret here is the vast majority use done for you resale products or PLR products that can be rebranded and launched as their own and this is how I got started and 99.9% of all successful marketers
When you think about it, why work as an affiliate for 50% commission when as a product creator you can earn 100% and have an opportunity to recruit your own army of affiliates
If you want to get access to a wealth of high-quality resale and PLR products check out my own monthly membership PLR Profits Club
This is a one stop shop for internet marketers and you will find a library of over 2000 existing products you can brand and sell as your own with at least 40 new products added each month
This post is intended to provide a broad-brush overview to get started the right way building your list and generating daily profits along the way
If you want to see how to take this process to the next level and construct a professional sales funnel I have a 16-part video course here called funnel profits, please click this link to check it out
In addition to the main product, I have also loaded in 9 top quality bonus products all of which include resale rights so not to be missed
Is Procrastination getting in the way of your success
According to James Clear, an expert on self-improvement tips based on proven scientific research, Procrastination is the act of delaying or postponing a task or set of tasks. So, whether you refer to it as procrastination or akrasia or something else, it is the force that prevents you from following through on what you set out to do.
Why Do We Procrastinate?
Ok, definitions are great and all, but why do we procrastinate? What is going on in the brain that causes us to avoid the things we know we should be doing?
This is a good time to bring some science into our discussion. Behavioural psychology research has revealed a phenomenon called “time inconsistency,” which helps explain why procrastination seems to pull us in despite our good intentions. Time inconsistency refers to the tendency of the human brain to value immediate rewards more highly than future rewards.
The best way to understand this is by imagining that you have two selves: your Present Self and your Future Self. When you set goals for yourself — like losing weight or writing a book or learning a language — you are actually making plans for your Future Self. You are envisioning what you want your life to be like in the future. Researchers have found that when you think about your Future Self, it is quite easy for your brain to see the value in taking actions with long-term benefits. The Future Self values long-term rewards.
Now unlike James, I am not an authority in any way and I struggled and still do struggle at times with procrastination in my own life, I seem to have so much to do at any one time I sometimes don’t know where to start and that can be incredibly demotivating, stressful and downright annoying!
You can find a few schools of thought about the best way to tackle Procrastination and I suppose there is no right and wrong way to deal with it but here is what I do, and it works for me
Putting a system of some sort in place is key
So first up, getting the mindset right is key to working successfully online, you can waste so much time checking your emails, Facebook, Twitter etc that days can come and go with no real results achieved so allocate a period each day to check the essential platforms like email, Facebook etc and the turn everything off, especially the phone ping
I like to spend 5 minutes at the end of each day and set out my work for the following day, it’s a great way to start a new day with a clear concise work plan that you know can be completed in the time you have allocated
I used to sit down each day and compile a “to do” list that would finish up including everything I could think of that I needed to do and of course this never ever got completed
Now, I make sure I list only what I can achieve realistically in the time I have available the following day, this is not an overall to do list, it’s the tasks for the next day only that are important
Next allocate importance to the tasks you have listed
The most important task and the thing you do first is something that can produce a sale or generate revenue and then list in order or importance, so writing a blog post would not come before writing a broadcast email to your list that can make sales
Next allocate a time slot per task, if you are working all day you can allocate in terms of hours, if you only have a couple of hours spare adjust the time accordingly
Get a timer or alarm clock and set it to the time slots you have allocated per task
Work with no distraction for the duration of the time allocated and when the alarm rings finish
You can take it further to really regiment your day, allocate time to eat, relax, workout, whatever you want to achieve simply needs to be in the daily plan
As an example, I had put off going to the gym because of my workload but once I had applied this routine, I found I could allocate 90 minutes each morning and still manage to do more work than I had ever done previously so whilst a simple plan, it can have a massive positive affect
You will be amazed at the amount of work you can get done and once you see the results its very easy to adopt this mindset
You can find other systems or daily steps to follow and the most well know are the Ivy system
The Ivy system was developed by a man called Ivy Lee who was a highly-respected productivity consultant
Here is the system he developed in the 1920s
At the end of each work day, write down the six most important things you need to accomplish tomorrow. Do not write down more than six tasks.
Prioritize those six items in order of their true importance.
When you arrive tomorrow, concentrate only on the first task. Work until the first task is finished before moving on to the second task.
Approach the rest of your list in the same fashion. At the end of the day, move any unfinished items to a new list of six tasks for the following day.
Repeat this process every working day.
Finally, the master entrepreneur Warren Buffet also has a plan that clearly works for him, if you want to check out his system click this link
Let me know your thoughts and if you use any other system to get more things done let me know
Its always great to get feedback so leave a comment below, also remember that is very important to get enough rest, make sure you sleep with the mongolian fur pillow amazon for a few hours every day