Hosting options for email marketers


Choosing a hosting package can be quite a complicated task and the 1 thing you should never base this decision on is price alone

In this post I will explain the basic options available and give the pros and cons for each and then I will provide details of our brand-new hosting package which has been designed by us specifically for our InboxingPro autoresponder customers

Basic shared hosting

This is what most marketers start out with because it is very cheap and does the job of hosting a few websites

Shared hosting allows you to rent space on a shared hosting server along with hundreds if not thousands of other customers, every server has a maximum capacity to store data and send emails, you can find a lot of offers that claim to offer unlimited everything for a few dollars per month, in reality you will get a few customers taking the majority of the space which means the service is slow and sluggish but the biggest issue for email marketers is you cannot add your own domain name to the DNS to help validate the records and in most cases the shared IP is always blacklisted so shared hosting is not recommended for anything but storing data and websites that don’t attract much traffic

VPS Hosting

VPS Virtual Private Server (VPS) Hosting is a cross between Shared & Dedicated. A physical server, called the parent, runs several VPS instances, which are granted a strict portion of the parent server’s hardware resources.

These instances are rented out and operate as independent servers from one another, so it’s essentially renting part of a dedicated server.

These plans range in prices and offer easy affordable scaling and better performance or security than a shared hosting website.

You also normally get a dedicated IP and for an additional fee you can also get a cPanel license to access the DNS editor to add the records to verify the sending domain has a good reputation

Dedicated Server Hosting

The dedicated server is the top tier of web hosting, Dedicated Servers are just what the name implies, a server dedicated to you.

All the hardware that makes up the server is under your control. Dedicated servers often share network access with neighbouring dedicated servers in a data centre, but they share no hardware and each one is dedicated to its own customer.

 These plans tend to be the most expensive but give you the best performance, security, and flexibility.

As you can see each of these hosting products work in different ways. This means each will have its own strengths and weaknesses over the others.

So, let us compare Shared Hosting vs VPS vs Dedicated by a few different metrics to see how we obtained this tier structure.

Performance

Performance matters. If you want to keep your customers happy, you need to provide them with top-notch performance. A survey conducted by Kissmetrics discovered that nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.

Furthermore, 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online. The bottom line here?

It takes only a second of difference from slow page loads to lose out many potential or even perpetual sales.

Poor Performance – Traditional Shared Hosting

These plans generally include very limited resources as they are granted only a fraction of the available system hardware. They can find themselves robbed of resources by other sites on the same server monopolizing them. The Shared Hosting tier is good for low traffic and static websites.

Good Performance – VPS Hosting

VPS plans are limited by the available hardware assigned to the plan. There is a performance tax on the hardware when running in a visualized setup. However, this tax has become smaller and smaller over time allow more comparable performance levels to Dedicated Servers.

Great Performance – Dedicated Server Hosting

Direct access to the hardware provides the best possible performance configurations with a dedicated server.

Conclusion

Clearly the option to get the best email delivery is using a dedicated server, this includes the all important dedicated IP which is essential to guarantee delivery to the inbox

The downside is the cost with entry level systems starting around $50 per month

We are constantly asked about hosting and back in 2019 we decided to create a specialist hosting division clearly aimed at the small to medium sized email marketer looking to get the best email delivery without breaking the bank

InboxingProHOST 

We know getting emails delivered is dependent on 2 key requirements

Dedicated IP

To get any sort of delivery success, you must send bulk email from a dedicated IP, this is critical to the success of any campaign and is the only way you can control your own reputation and sender score

Domain Reputation

All the major ISPs like Google and Yahoo check the sending domain reputation of every email sender and unless the domain has been validated and verified, emails will end up in the spam folder

We have built this into our autoresponder app and the domain records required are automatically created and are simply copied and pasted into the DNS editor of the server

Our new service takes advantage of the low cost of storing websites using a shared server and adds the critical dedicated IP and full cPanel access so our customers can add the records and send from their own IP

This provides the best of both worlds; you save on the website hosting and get guaranteed email delivery sending from a dedicated IP and we have taken the service to the next level with advanced features added as standard

We provide Cloudflare protection and lightning fast site load speeds using lite speed cache and SSD Storage

We also include a premium domain name and SSL certificate to get you off to the best start

This service continues to grow from strength to strength, we provide a choice of plans based on your situation so you never need to pay for services you don’t need or use and upgrading is quick and easy when you are ready

You can get started from just $7.95 per month including a dedicated IP, guaranteed email sending allowance and super-fast web hosting including a full cPanel control panel

If you want to check out the hosting plans in more detail, please click the link below

Please click here to get the details