Meaning all the hard work writing your email would have been for nothing!
It gets worse…
If your subscribers continually don’t open your email, you may begin to get marked as ‘spam’ by the email client (for example: Gmail, Outlook, Apple Mail). As email clients get more and more sophisticated about identifying which emails are engaging, and which emails shouldn’t even make it to the inbox.
So now you can know how important it is to get the subject line right, let’s see how we can make sure yours stand out.
To avoid sending mundane subject lines to your subscribers, you’ve probably considered including emojis. But do they really grab readers attention?
There has been a staggering increase in the use of emojis in subject lines.
Email marketer Jess Nelson reported that emoji usage has increased 775% year on year — (so you know, just a little bit). But could that mean you now blend into the crowd?
Turns out no.
While the increase has been massive, the percentage of people using emojis is still relatively small. According to Econsultancy, just 5% of subject lines in 2017 included emojis.
Other marketers are seeing success from using emojis when used well.
Many claim that emojis help your content stand out in an inbox dominated by text, and that when used strategically and sparingly, they do increase open rates.
Swiftpage, for example, did their own set of tests to determine the impact of emojis in subject lines. Here’s what they found:
ReturnPath also tested emojis in their emails across multiple holidays and found some interesting results.
On Valentine’s Day, the use of lips in their subject lines increased their open rate by 4%.
On St Patrick’s Day the use of the Irish flag emoji increased open rates by over 6%.
And they also found that the poop emoji was the most effective across other days of the year. Weird.
It can go the other way too. Econsultancy tested 14 different emails, each with multiple variations of the same subject line. They sent each email to over 10 groups of 50,000 people and recorded the results.
They found that 60% of the time an emoji increased the open rate (over the same subject line with no emoji). This means that 40% of the time, the emoji had a negative impact.
There is data around the most popular emojis (see the list from Mailchimp below), but again, this doesn’t mean that they are the most effective. I suggest testing popular and different emojis to see which ones resonate with your audience the most.
Send half of your emails out with no emoji, and half with. See which gets the better open rate. Do this over the course of a few different email types to find a pattern and see if emojis really do work for you.
Then try testing different types of emojis and use of multiple emojis to see which your subscribers prefer.
If you are going to test using emojis in your email subject lines, there are a few tips I recommend.
Unfortunately, not all browsers and email clients display the same emojis in the same way or at all (check out this article on all the different ways the same emoji can look).
So, while you might see your sunshine emoji just fine in your test email to a Gmail email address that you opened in Chrome, your recipients who open their email on another email client on their mobile might not see the same thing.
You will have to test multiple email clients and browsers to know for sure. Otherwise you could end up sending an email with this symbol in it ▢ or the word ‘emoji’.
Note: check how the subject line looks when you open the email too! Some email clients display subject line emojis differently within the email.
According to Experian, emojis shouldn’t impact upon your emails deliverability. So, if you’re seeing a lot of hard-bounces (failed sends) from your emails, then there are probably other factors at play.
To delve deeper into your low deliverability, start with your subscriber list:
All of the above questions will help you determine why your deliverability is low.
Unfortunately it isn’t as simple as including or excluding an emoji.
Should you include emojis in your email subject lines? Yes, you can and should trial using emojis!
But you need to work on writing a good subject line first. Then add relevant emojis sparingly to amplify their effectiveness.
It doesn’t really matter what product or service you sell online; the key metrics are the same and we should always start with building a list of targeted prospects
In this post I am going to highlight the best practice to build your list and generate revenue with the gold standard being you make more profit from the front-end funnel and back end follow up campaigns than the cost of the traffic and you have a very profitable long-term business
This should be the focal point of your marketing efforts and set up correctly you can capture the visitor’s email and then direct them to whatever page or offer you wish, and this provides the best ROI on your marketing spend
The key to building a list is to make sure you monetise the traffic
There are various ways to monetise your traffic, you can promote affiliate offers or create your own products and providing you build a high converting front end funnel and strong back end follow up, you should be able to make a profit from paid traffic which is the ultimate aim because you are then building your list for free
List building as an affiliate marketer
If you want to promote an affiliate offer many new markers send traffic directly to the vendors sales page which can be very costly and result in low conversions
To maximise revenue, always send your traffic to a review page of the offer you are promoting and collect the email to qualify for the bonus
Get review access as soon as possible from the vendor, if you are new provide as much info as possible so the vendor can see how you intend to promote and what sort of traffic you will be sending
The last thing any vendor wants is a lot of junk traffic because the conversion stats are all important to recruit other affiliates during the launch
It is also a great idea to create the bonus page frame work using the sales page or JV page graphics and headlines first before contacting the vendor because most will appreciate the effort and give you access
Do this as early as possible so you can go through the product thoroughly and create a review which can be a video or PDF
Always make sure you go through the entire product and provide a truthful review, it can take months to build up trust with your list of subscribers and 1 inaccurate review to destroy it
How to create a bonus
Providing good bonuses will increase your conversions but spend time going through the product to find something that could possibly be improved, generally an info product will address 1 key issue so find a weakness and base the bonus products on the missing piece of the puzzle
So, for example, you could be promoting an email marketing training course which covers how to get the most of out your emails but may not provide much in terms of how to get visitors to your website
Your review and bonus could point this out and address the issue with a related traffic product
If you are starting out chances are you will not have any of your own products but you can find some really great products that you can brand and sell or giveaway as your own and our own Plr profits club provides a product portfolio of over 2000 products you can sell and giveaway and we add 40 new products each month so a great resource to have
Other ways to build your list
If you have a blog (and you should have) add a signup offer in the sidebar or add links to the footer of your post linking to a paid offer, so for example you could say if you enjoyed this post you can find the top 3 advanced strategies etc on the link below
Forums and social media posting
Create accounts on the most popular forums in your niche and find questions or problems that have been posted that you can answer, if you don’t know the answer go and research it and you can add a link in your signature back to your blog and this method can be applied using all of the popular social media platforms
You will be amazed at the amount of quality traffic this method can provide even spending 20 minutes per day
The importance of top-quality Lead magnets
A lead magnet is something you give the visitor in return for their email address
Critically important to always provide high value content both as free content and paid offers
Gone are the days of throwing together a 7-page report, now we need to provide real value to get the visitor to give you their real email address
Make sure you provide a related offer based on the traffic you are generating, if you are promoting a list building product, its essential to provide a free report, video training or some related resource to list building for maximum conversions rather than a random offer which may be focused on another niche like social media etc
Always use a bridge page after the signup on the squeeze page
This is key to your conversions but also sets the scene and manages expectations for your new subscriber
A bridge page should give the new subscriber more information on what they can expect and when and how they will receive the gift they have signed up for
You can create a text page with graphics providing the info or create a short intro video
This is essential if you are sending the new subscriber to a one time offer or upgrade offer (and you should be)
Think about it for a minute, you have a brand-new subscriber that doesn’t know you and they have signed up to get your free offer
You obviously don’t mention on the squeeze page that you are going to send them to an offer before they get the free gift so guess what happens when they land on a paid offer? They are not too pleased, and a high percentage may well unsubscribe
Using a bridge page is designed to inform and educate the subscriber so they are fully aware of the process, you can tell them exactly how and when the free offer will be delivered but before that take a look at this offer on the next page because it could short cut the whole process, save money, or what ever reason you feel is appropriate in relation to the new offer you are presenting
Always use a trip wire offer
Once you have captured the lead and pre-sold on the bridge page, the offer you are going to send them to is know as a trip wire offer
A trip wire offer is simply a high value product with a low cost, I like to use an offer that may be an 8-part video training related to the free offer they just signed up for and typically I price this product less than $5 which may normally sell for $17 - $27
The aim here is to convert as many cold subscribers to buyers with offers that should just be too good to miss
The value to you of a buyer can be 100 times more profitable than a subscriber so its key to work hard to convert as many free subscribers to buyers as possible
This process should be repeated with different offers sprinkled in amongst great free content in your follow up autoresponder campaigns until the subscriber finds an offer they can’t resist and becomes a buyer
Setting up your autoresponder
You will create a new list for your new subscribers and these leads are cold leads, they don’t know you and you need to spend some time providing genuine value and information that can help your new subscribers achieve whatever they are trying to do based on the niche you are in.
Over time you should achieve the “know, like and trust” status and this process gives you a far greater chance to make a sale and build up a long-term relationship
Segment your lists
Its key to segment your lists based on interests or products, so you can better target both paid offers and free content
Create as many free front end offers as you wish, add 1-2 personal follow up messages related to the actual free content and then set the autoresponder to automatically move the subscribers to a master prospects list so you never duplicate messages
Create a buyers list per product
Automate the lists so once a subscriber buys a product they are automatically removed from the prospects list and added to the buyers list and the buyer then starts on a new pre-loaded follow up campaign
Make sure the autoresponder removes any bounced emails, so you maintain the best sending reputation for better Inboxing
If you are using an autoresponder you should have the features included to automate all of these systems, if your autoresponder does not offer this amount of flexibility or automation take a look at InboxingPro here
This is our own cloud-based autoresponder with over 3000 customers using it for all their email marketing campaigns, it provides a total end to end solution and with no monthly fees
The one thing all successful marketers have in common is they are all product creators, and some seem to crank out products almost on a weekly basis
The secret here is the vast majority use done for you resale products or PLR products that can be rebranded and launched as their own and this is how I got started and 99.9% of all successful marketers
When you think about it, why work as an affiliate for 50% commission when as a product creator you can earn 100% and have an opportunity to recruit your own army of affiliates
If you want to get access to a wealth of high-quality resale and PLR products check out my own monthly membership PLR Profits Club
This is a one stop shop for internet marketers and you will find a library of over 2000 existing products you can brand and sell as your own with at least 40 new products added each month
This post is intended to provide a broad-brush overview to get started the right way building your list and generating daily profits along the way
If you want to see how to take this process to the next level and construct a professional sales funnel I have a 16-part video course here called funnel profits, please click this link to check it out
In addition to the main product, I have also loaded in 9 top quality bonus products all of which include resale rights so not to be missed
In this guide I am going to list free and paid traffic resources that I have either used personally or I am aware that they provide decent results
No such thing as totally free traffic because to generate free traffic requires an element of your time, it can be clicking ads to earn credits, posting in social media, forum posting etc and all can work very well but it does all take time to get results
Here is a list of the free resources you should check out, it is very much a case of checking the requirements of each platform until you find something you like and can produce results based on the time you have available and once you have found a couple of options concentrate on them to get as good as you can possible be so your results more than justify the time invested
Internet Marketing Forums
Good source of targeted traffic from like-minded marketers looking for help, make sure you always research any questions asked so your answer is always on point and much like the guest posting, lots of other marketers will click on your link in your signature to find out more about you, make sure you always link to a free offer on a squeeze page to collect the email details to add to your list
www.warriorforum.com – Members: 801,991
http://forums.digitalpoint.com – Members: 737,201
www.wickedfire.com – Members: 180,107
www.sitepoint.com/forums Members: 762,632
www.freshmarketingforum.com – Members: 31,996
www.v7n.com/forums Members: 248,382
www.affilorama.com/forum Members: 225,144
www.geekvillage.com/forums/index.php – Members: 26,317
www.thefreeadforum.com – Members: 165,136
www.clickbanksuccessforum.com/forum – Members: 18,964
www.theimforum.com – Members: 11,158
A traffic exchange website receives website submissions from marketers that join traffic exchange networks. The person who submitted the website then must browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system. This increases the number of visitors to all the sites involved.
Exchanges enforce a certain credit ratio, which illustrates the number of websites the surfer must view to receive one hit through the program for their promoted website. Many sites offer the ability to upgrade one's membership level for a more equal credit ratio.
Depending on the offer, you can generate good amounts of traffic and whilst it may seem other people are clicking to earn credits and not really taking notice of the site, I have bought and sold many products using this strategy so a great entry level program to get some traffic
Easy Hits 4 U
TE Racing League
Video Sharing sites
Video hosting services are websites or software which allow users to distribute their video clips. Other kinds of websites such as file hosting services, image hosting services and social network services might support video sharing as an enhancement to their primary mission, but in general they are not listed here.
Video marketing is deemed to be easier to rank for keywords and you can make simple 2-3-minute power point videos that can rank and drive free traffic for a long period of time and you can find lots of free tutorials on how to post your videos for maximum exposure
Social Media Sites
Guest blog posting
Back in the day I spent a lot of time posting as a guest blogger and you will be amazed at the amount of traffic 1 post can generate providing you post on a busy blog
Basically, you write a post that must provide great informative content and people reading it will click the link in your signature to find out more about the person (You) who has provided such a great article.
You need to find blogs that are in your niche and contact the blog owner to ask if you can provide a post, always a good idea to provide a sample of your work to get the gig, some blog owners now making a small charge to post but still a good investment if you can find a high traffic, related blog
PR 7: www.copyblogger.com/blog
PR 6: www.seobook.com
Q & A sites
Great way to find highly qualified buyers in any niche normally looking for answers to help make a purchase decision
Some sites require you to build up sufficient points from previous answers before you can add a link but well worth doing and something that doesn’t take a lot of time
Try to create a routine to log in to the sites on a daily basis and search for questions posted In your niche
The downside is not all niches have loads of questions but conversions are fantastic providing you give a good answer so do your research before posting the answer
eBook And Document Sharing Sites
Another good long-term strategy is to create eBooks and short reports that you embed your links and distribute for free using document sharing sites, this strategy can bring a steady flow of long term traffic for doing the work once and good for brand building
Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are several advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness.
The more people who have access to your great content, the more likely that your content will go viral.
These sites also help to get your blog posts indexed more quickly and increase your website traffic. Any SEO company will be familiar with this strategy and use it as part of its marketing strategy.
The obvious paid traffic sources are pay per click and display ads using Google, Bing and Facebook, this can be expensive, and you do need a firm understanding of how each program works because going in blind can result is big losses.
Always consider lower investments in more targeted traffic to make sure your offers are converting and perhaps then you can consider scaling further with paid traffic
Ideally suited to the Internet marking space you buy clicks from a marketer’s email campaign to his list and because the marketer is mailing his list on a regular basis the traffic can be classed as warm and therefore can convert very well
You send the traffic to a squeeze page where you provide a gift in return for the visitors email and you can then direct the subscriber to a one time offer to help pay for the traffic
As this form of traffic has got more popular so have the unscrupulous traffic vendors who can send fake clicks and even fake sign ups so on the surface you may get 50% of the clicks appear to be subscriber sign ups but the majority are fake so the only person making any money is the vendor, below are the resources I have used but you must do your own due diligence on each vendor and make sure you know that the clicks are from their own list, they don’t use any bots to generate clicks and you get to see plenty of real life testimonials
The 2 providers below provide good quality bot free traffic
Facebook Groups (Do a search for solo ad sellers)
Other paid traffic platforms to consider
http://adlovenetwork.com/ self-serve banner and cpa network. good conversions
http://www.adside.com – self serve ppc contextual inline text ads
http://www.reseauselect.com – banner and offline targeted at Quebec
http://web.blogads.com – banners/text ads on high traffic blog network
http://elephanttraffic.com – ppv type ads on parked url’s – cheap
http://mediatraffic.com – ppv ads
http://casalemedia.com – self serve banners
http://www.widgetbucks.com – self serve text/widget ads
http://tribalfusion.com – media buy banner network
http://adclickmedia.com – self serve interstitials, banners, and contextual widgets
http://premiumaccess.com – premium banner ad network
http://kontera.com – inline contextual text ads
http://www.adroll.com – self serve banners
http://pubmatic.com – ad network
http://bidvertiser.com – contextual and banner ads
http://cpmstar.com – banners display aimed at gaming sites only
http://adengage.com – banners/text, similar to adbrite, allow weekly buys
http://finditquick.com – text ads
http://technoratimedia.com – banners
http://chitika.com – search related contextual display ads
http://www.mediawhiz.com – banners/display, media buys
http://cpxinteractive.com – banners/display, media buys
http://clicksor.com – banners
http://advertising.com – display/banners, media buys
http://www.interclick.com – banners, high volume media buys
http://adtoll.com – banners/display/text ads, adbrite clone, cheap
http://valueclickmedia.com – banners, display/media buys
http://google.com/adwords – you already know about this…
http://advertising.aol.com – variety of solutions on AOL inventory
https://adcenter.microsoft.com – search and content text/contextual ads
https://marketingsolutions.yahoo.com – search/content contextual ads
http://miva.com – cheap search ads
http://www.specificmedia.com – banners/video display, media buys
http://www.canoeklix.com/accueil – text ads on the canoe.ca
network http://undertone.com – premium banners/display/media buys
http://7search.com – cheap search/direct domain ads
http://advertising.microsoft.com/adnetwork – microsoft banner display/media buys
http://adbrite.com – display/contextual ads
http://www.adconion.com – video/banner ads, media buys
http://myads.com – self serve banners on myspace & a host of Fox network sites
http://facebook.com/ads – self serve ads on Facebook
http://plentyoffish.com – coming soon self serve ads
http://www.collective.com – media buys, banners/display
http://buysellads.com – self serve banners on a range of design blogs
http://sponsoredtweets.com – sponsored twitter posts
http://ad.ly/ – more twitter ads
http://trafficvance.com – good ppv ad network
http://www.tattomedia.com/advertisers/ – banners/display/media buys
http://platforma.com aol banner ad/media buy network
http://www.adready.com/ads/public display ads/self-serve banners on yahoo sites
http://adsonar.com – text ads on high traffic US site
http://adblade.com – self serve display ads, very good service
http://adsdaq.com – banners/media buying exchange
http://traffiq.com – self serve banners, media buy type thing
http://openx.org/market – banner exchange on open x ad networkhttp://adbuyer.com – media buying search/display exchange
Whilst none of the free strategies will produce thousands of targeted clicks, providing you are consistant you will over time build up your daily traffic flow, always ensure you collect the visitors email address at every opportunity and never link directly to a paid offer, the money is in the list especially from cold free traffic